Photo by: Jared Tarbell
There are clear benefits to snatching up the perfect keyword domain name. It is nice to have a domain that explains what your start up does. However, as the hope of any business is to expand and grow - picking a specific keyword domain can put your business in a box that is hard to climb out of. Thus stunting your business growth by forcing you to rebrand or spend marketing efforts on redefining what your business does under your original keyword name.
