Nathan Sarlow of CobaltCow is a designer of websites and logos, and a brand developer. CobaltCow.com caught our eye not only because of the colorful and clear website but also because the name uses a clever alliteration with two words you wouldn't automatically connect. BrandBucket contacted Nathan to get inside his head a bit and see where this colorful name comes from!
In this final interview with Mike Macadaan, founder of Twiistup, we ask, what is your process for naming all the start-ups you launch?
"When I first started naming I would ask people what tools they used to name products," Mike said. "And no one had any good advice. I wish I had known about BrandBucket prior till now, because it's clearly a tool that fits this need."
When online publishing company Tsavo Media acquired OpenSourceFood.com, a free site of user-submitted recipes, they had a quandary on their hands. Should they change the name that didn't fit the expanding brand or keep it since everyone was familiar with it?
Mike Macadaan has seen his share of .com names. As the founder of Twiistup, he sorts through hundreds of them to select the contestants for Southern California's largest tech show-off. Every year it sells out to entrepreneurs, press, technologists, and VC's.
When we told Mike about BrandBucket, his first reaction was "Man! I wish I knew about that earlier!" He had been through his share of naming sessions.
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