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How to Choose a Business Name

How to Choose a Business Name, Part 8: Keyword Match

Should your brand name describe exactly what you do? Should it relate somewhat? Or should it just give a general feeling and allow you to define it as you grow?

How to Choose a Business Name, Part 7: Alphabet

When choosing a name for your new business, one thing that shouldn’t be overlooked is the first letter. It will be the first sound your customers hear, and the first thing they read.

Choosing a business name for length

How to Choose a Business Name, Part 6: Length

The length of your business name is important for your brand, and it can affect your customers’ memory and retention. Here’s why.

Choosing a Business Name for Longevity

How to Choose a Business Name, Part 5: Longevity

What will the name you’ve chosen say about you in five years? In fifty? Here are three areas to think about when choosing a name for longevity.

How to choose a business name for uniqueness

How to Choose a Business Name, Part 4: Uniqueness

When there are infinite possibilities for your new brand, the one thing you do not want to do is choose a unique company name that goes unnoticed among a sea of similar names.

How to choose a business name and avoid conflicts

How to Choose a Business Name, Part 3: Conflicts

You picked a name, you launched your company, sales are flying…and you get a letter via certified mail that states your name violates a federal trademark, and that you must immediately cease use, transfer the domain.

Business Name Pronunciation

How to Choose a Business Name, Part 2: Pronunciation

You’ve launched your site. Your first customers loved it…but growth has slowed. Wait…what?! Why?! Well, you’ve seriously disabled your word of mouth when you create a brand that people cannot pronounce correctly.

Choosing a name TLD

How to Choose a Business Name, Part 1: TLD

If you are starting a new business or building a new product and you want to reach the global Internet audience, there is only one TLD or “top level domain” that matters: .COM

Not like many

How to Choose a Business Name – An Introduction

After years of building companies and watching other companies get built, we decided to develop a short list of the common traits that all good brand names seem to have.