How to Choose a Business Name
Should your brand name describe exactly what you do? Should it relate somewhat? Or should it just give a general feeling and allow you to define it as you grow?
When choosing a name for your new business, one thing that shouldn’t be overlooked is the first letter. It will be the first sound your customers hear, and the first thing they read.
The length of your business name is important for your brand, and it can affect your customers’ memory and retention. Here’s why.
What will the name you’ve chosen say about you in five years? In fifty? Here are three areas to think about when choosing a name for longevity.
When there are infinite possibilities for your new brand, the one thing you do not want to do is choose a unique company name that goes unnoticed among a sea of similar names.
You picked a name, you launched your company, sales are flying…and you get a letter via certified mail that states your name violates a federal trademark, and that you must immediately cease use, transfer the domain.
You’ve launched your site. Your first customers loved it…but growth has slowed. Wait…what?! Why?! Well, you’ve seriously disabled your word of mouth when you create a brand that people cannot pronounce correctly.
If you are starting a new business or building a new product and you want to reach the global Internet audience, there is only one TLD or “top level domain” that matters: .COM
After years of building companies and watching other companies get built, we decided to develop a short list of the common traits that all good brand names seem to have.