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Category: Brand Strategy

BRAND STRATEGY

Even Steven

Creating Symmetry Between Brand Name and Brand Voice

Apr 01, 2012

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BRAND STRATEGY

Watch Your Step!

The Most Common Startup Pitfalls and How to Avoid Them

Feb 29, 2012

You’ve finally got that great startup idea you’ve beenwaiting for!  Your ready to make a ton of money.  But before you dive into the abyss that is the startup game, you should take care to avoid some of the big mistakes that new startups tend to make.  Here are a few of those major pitfalls, and the steps you need to take to avoid them.

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BRAND STRATEGY

How To Make Your Brand's Facebook Page Stand Out

Keys to having a personal and engaging social media presence

Nov 18, 2011

Though the ultimate goal is to SELL to potential clients, the first function of your businesses’ Facebook page should be to ENGAGE people. In order to properly engage with your fans, you must know how to appeal to them. Here are a few tips on how to get someone to visit your Brand's page, and keep them on it.

Grab Their Attention

BRAND STRATEGY

Finding Your Brand's Voice

Be consistent with messaging: who you target and how you say it

Nov 16, 2011

Your brand is your baby. You love it no matter what. You think it’s the best thing since sliced bread. But eventually your baby has to grow up, go out into the world, and find it’s own voice. But just like a person’s journey to find their own voice, a brands journey is a long and arduous one, that often involves getting lost many times before discovering its direction.

BRAND STRATEGY

Search Engine Optimization: No Longer an Afterthought

Designing your user experience with Google in mind

Jun 27, 2011

 Google Panda update affects SEO best practices

In March of this year, Google released an update to their search ranking algorithm, dubbed "Panda", that caused a large shift in the search results. This has many people talking about the future of Search Engine Optimization (SEO). Now, more than ever, the design and usability of your website affects your chances of being found near the top of a user's Google search.