Though the ultimate goal is to SELL to potential clients, the first function of your businesses’ Facebook page should be to ENGAGE people. In order to properly engage with your fans, you must know how to appeal to them. Here are a few tips on how to get someone to visit your Brand's page, and keep them on it.
Grab Their Attention
Your brand is your baby. You love it no matter what. You think it’s the best thing since sliced bread. But eventually your baby has to grow up, go out into the world, and find it’s own voice. But just like a person’s journey to find their own voice, a brands journey is a long and arduous one, that often involves getting lost many times before discovering its direction.
In March of this year, Google released an update to their search ranking algorithm, dubbed "Panda", that caused a large shift in the search results. This has many people talking about the future of Search Engine Optimization (SEO). Now, more than ever, the design and usability of your website affects your chances of being found near the top of a user's Google search.
Photo by: Viajar
As you build your business you want to be sure to be in control of your business name. Trademark and secure that .com as well as all the other domain names available to control your brand name. When purchasing your first domain name you may not be sure of what domain extension to use and what are the benefits to each. A top level domain is important for a new website and those niche extensions can help you to find the right client base.
Photo by: Wendy Harman
When starting your company you need to know your goal. Do you want to become a household brand name or quick-start business with specific products or services? If you choose brand name, you'll need a brandable business name you can evolve with.
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