Category: Brand Strategy

The start of the New Year presents the opportunity for a fresh start, making resolutions and working towards new goals. It seems for many people 2010 will be the year of productivity, and there is no better time to start a business.

You have a large amount of experience and knowledge to share, or maybe some specialized business advice, or just something to say.  You've decided it's time to embark on a new venture and your business is going to revolve around you and your blog. Now you need a name... Where do you start?

In this guest post Emily Brackett of Visible Logic Inc. tells how a logo will help brand your new business.  

Congratulations, you’ve decided to start a new business or launch a new product. You’ve worked hard to develop a name for your new venture, and now it’s time for your logo to work for you by strengthening name recognition and being memorable.

Your name, your domain name and your logo all should work in conjunction with one another to build upon the strengths of each. 

First of all, your name should be available at the .com domain level. You are short changing yourself if your potential clients cannot easily find you at the web address where they expect you to be. Once you've got a name that's available and works with the product or service you're offering, the next step is to develop a logo. 
 

The internet is only expanding. Creating new unique businesses on the web is getting more challenging. Startups are forced to get creative with their naming. How do you come up with a name that is memorable and doesn't limit future expansion? Get inspiration from the past -- look to Latin words and phrases.

The internet is big. Really, really big, and it extends way beyond simple informational websites. It is a research engine, application platform, journaling product, documentation resource, media distributor, social network, and more (the list is endless). Many clients come to BrandBucket when they are starting an internet business. They are in need of a memorable and brandable name, but almost more importantly for an internet startup the name needs to be up with the times, and be fresh, modern, and new.