Blogs

Photo by: Viajar

As you build your business you want to be sure to be in control of your business name. Trademark and secure that .com as well as all the other domain names available to control your brand name. When purchasing your first domain name you may not be sure of what domain extension to use and what are the benefits to each. A top level domain is important for a new website and those niche extensions can help you to find the right client base.

Photo by: Wendy Harman

When starting your company you need to know your goal. Do you want to become a household brand name or quick-start business with specific products or services? If you choose brand name, you'll need a brandable business name you can evolve with.

Photo By: Lingaraj G J

When buying a domain name for a new business many people like to look at the traffic the name is already getting. This is not an indication of how successful your online business will be. It’s true that the perfect keyword domain like Blogger.com will get get more automatic traffic because it is the simplest domain but anything past that number one keyword domain is not ideal for business naming. The domain becomes just a description of your business rather than a business brand.

Photo taken NASA March 10, 2010

When choosing your business name it is good to know who your initial marketing efforts are geared towards, but it is crucial to leave your business the opportunity to expand. Choosing a keyword domain is great if your business functions only in one region but if you do any work online where the world has access to your business you need to have a catchy brand name to be said in several languages rather than a keyword description in just one language.

Photo by: Jared Tarbell

There are clear benefits to snatching up the perfect keyword domain name. It is nice to have a domain that explains what your start up does. However, as the hope of any business is to expand and grow - picking a specific keyword domain can put your business in a box that is hard to climb out of. Thus stunting your business growth by forcing you to rebrand or spend marketing efforts on redefining what your business does under your original keyword name.