Blogs

Though the ultimate goal is to SELL to potential clients, the first function of your businesses’ Facebook page should be to ENGAGE people. In order to properly engage with your fans, you must know how to appeal to them. Here are a few tips on how to get someone to visit your Brand's page, and keep them on it.

Grab Their Attention

Your brand is your baby. You love it no matter what. You think it’s the best thing since sliced bread. But eventually your baby has to grow up, go out into the world, and find it’s own voice. But just like a person’s journey to find their own voice, a brands journey is a long and arduous one, that often involves getting lost many times before discovering its direction.

Youʼve got the perfect name for your business. Itʼs catchy, easy to say, and easy to remember. Your pumped. But now you have another tough decision to make. What should your logo be? Youʼve tossed around a few ideas, done a few sketches, and even have a few fleshed out prototypes. But it just seems to get harder and harder to make a decision. Most of your concepts have potential, but which one will best represent your business and draw people in? Here are a few tips to help you make the right choice for your brand.

Alright. You’ve got the perfect idea for an online business. You’ve written a plan, wrangled investors, and worked countless hours preparing. You are almost ready to bring your baby to the world. All you need now is a domain name; one that will catch peoples attention and allow people to recognize and remember your site. After all, would you remember Superman without his awesome name and the giant S on his chest? Probably not. Having a great name is practically essential to getting and staying on customers radar.

In March of this year, Google released an update to their search ranking algorithm, dubbed "Panda", that caused a large shift in the search results. This has many people talking about the future of Search Engine Optimization (SEO). Now, more than ever, the design and usability of your website affects your chances of being found near the top of a user's Google search.